In the rapidly expanding internet-centric purchasing world, real-estate consumers/buyers often find properties listed online well before their Realtor. This shift is huge and will drive the real estate industry in the coming years. As mentioned previously, online platforms like Redfin, Zillow, Trulia and Realtor are exploding. These sites have given today’s consumer access to more information than ever before. In order to better align themselves with the changing needs of their customers, Realtors will need to adapt from the current standard commission model to a more transaction paid model. Realtors are still a very important part of the buying/selling process and are needed to navigate all the logistics of a transaction. However, their traditional roles have changed over time and the customer should not continue paying for services that are no longer exclusively provided by their Realtor. One example of this can be seen with Zillow Buying, Showing Desk and Redfin’s platforms that give buyers access into houses without the assistance of a Realtor. The customer can benefit in this new landscape through cheaper listing fees and a more transactional approach.